AirAsia’s head of commercial, Spencer Lee, has been named CEO of travel360.com, the digital expansion of the airline’s inflight magazine travel360. The airline declined to comment on A+M‘s queries on whether he will be helming a dual role or who his replacement will be.
According to his LinkedIn, Lee has been the head of commercial since 2015, overseeing all commercial functions covering Asia markets. Before that, he was the head of marketing for a year, during which he was responsible for all marketing activations including digital and social strategy and partnerships for all short-haul routes. Lee also helmed the role of regional head of marketing.
Travel360.com recently partnered with non-profit grassroots community organisation Yellow House and the Dewan Bandaraya Kuala Lumpur to further beautify the city and empower its people. It hopes to provide an even more experiential travelling journey by integrating real communities and their stories.
It also tied up with Malaysian film company We are KIX to launch a new travel series titled “VitaminSEA” that aims to inspire people to explore the lesser known islands and beaches around Southeast Asia. The series showcases six amazing yet relatively unknown beach destinations in Southeast Asia served by AirAsia.
Meanwhile, the airline also recently appointed IPG Mediabrands’ BPN to manage media and communications planning, buying, and analytics on a global level for AirAsia and AirAsia X. This followed a pitch process that spanned 23 markets. The account will be managed via a dedicated team called Red Wings in Malaysia.