Alibaba invests in Israeli QR code firm

January 22, 2015

Alibaba said on Tuesday that it has made an unspecified investment in Israeli startup Visualead as the e-commerce giant seeks to leverage the latest QR code technology.

Visualead will use the capital from Alibaba to develop the next stage of “offline-to-online” technology.

The investment marks Alibaba Group’s first in an Israeli company as the Middle East country boasts prolific technology startups.

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