Alibaba’s artificial intelligence chatbot, Qwen, recently hit a snag in its service. An overwhelming response from customers resulted in a suspension of the coupon-issuing function, which in turn interrupted a promotional campaign aimed at expanding Qwen’s capabilities beyond simple shopping assistance.
The situation kicked off on a hopeful note last Friday when Qwen began distributing coupons for in-app purchases on Alibaba’s retail platforms, with these transactions being managed via the chatbot’s prompts. This initiative marked the initial stage of a grand 3-billion-yuan (equivalent to about US$433 million) plan. The objective was to draw in a larger user base to the chatbot during China’s annual Spring Festival holiday.
Since the previous month, Alibaba’s goal has been to evolve Qwen into a comprehensive solution where users could access the company’s other apps directly, completing payments seamlessly within the chatbot interface. This strategy is akin to how Google has integrated its Gemini chatbot within applications such as Maps.
However, a few cracks started to appear in this grand plan. The launch of Qwen’s Agentic AI strategy, as Alibaba named it, encountered technical difficulties right from the onset of the coupon giveaway.
Alibaba reported that a staggering 10 million orders were placed within a mere nine hours of the campaign’s launch. Consequently, an influx of orders over the weekend led to Qwen announcing on its official Weibo channel that it was overloaded. The chatbot humbly requested users to pause their interactions to allow for system recovery.
By Monday, repeated purchase prompts were met with different versions of a refusal message, blaming user oversubscription for the issue.
Qwen addressed the situation with a message saying, “Everyone’s enthusiasm for experiencing AI shopping is too high! Currently there are too many participants in ‘Qwen free order’, we are working tirelessly to maintain the campaign’s experience.”
Despite the hiccup, Qwen assured shoppers that they would still have time to redeem their coupons, as they would remain valid until February 28. Alibaba, however, chose to remain silent on the specifics of the technical difficulties.
What is Alibaba’s Qwen?
Qwen is an artificial intelligence chatbot created by Alibaba to assist users in shopping and to serve as a central hub for accessing the company’s various apps.
What were the issues faced by Qwen?
During a promotional campaign, Qwen experienced an overload due to overwhelming response from customers. This resulted in a temporary halt to the issuance of coupons and created technical difficulties in managing the influx of orders.
What is the validity period for the coupons issued by Qwen?
Despite the issues faced, Qwen assured users that their coupons would remain valid until February 28.
