Alibaba Group will launch a Taobao retail store at Mytown Shopping Centre in Kuala Lumpur.
The new outlet is opening in partnership with Mytown and local retailer Lumahgo New Retail, and follows the brand’s first Southeast Asian store in Singapore’s Funan mall.
The launch was preceded by a pop-up held over the weekend previewing products from local brands that will be traded in the store, including Redtick, BigboxAsia, Vivid Malaysia, DirectD Malaysia and Deep Furniture.
“The opening of our latest Taobao store demonstrates our commitment to local shoppers and brands, as we further localize services and experiences for the Malaysian market,” said Tmall World Malaysia marketing manager Jess Lew. “We are excited to share a glimpse of this upcoming space as part of our 11.11 celebrations this year, emphasizing how we will integrate local brands and merchants with our New Retail vision.
“Having a physical space means shoppers will be able to touch and feel a variety of products in person before making a purchase on the Taobao app simply by scanning a QR code, with the help of our staff at the store,” said Lumahgo New Retail CEO Fabian Kong.