Amazon acquires e-commerce platform Selz
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Global e-commerce marketplace Amazon has bought up Sydney-based e-commerce platform Selz.
The platform works in much the way as Shopify, providing an e-commerce-ready backend for small businesses to utilize when creating their websites.
“We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” said Selz chief executive Martin Rushe.
The acquisition could signal a shift in how Amazon seeks to grow its position in the e-commerce industry – no longer aiming to get all sellers on its marketplace, and instead of working with them behind the scenes to provide a white-label shopping experience powered by Amazon’s platform.
The option could be attractive for businesses looking to eschew Amazon’s commission and delivery fees, though the difference between the two options are currently unknown.
An Amazon spokesperson confirmed the acquisition but didn’t disclose any terms.
Questions & Answers
Q.What kind of service does Selz provide to businesses?
What kind of service does Selz provide to businesses?
Selz offers an e-commerce-ready backend, similar to Shopify, that small businesses can use to build their websites. It provides tools for entrepreneurs to create their online stores.
Q.Who confirmed the acquisition of Selz by Amazon?
Who confirmed the acquisition of Selz by Amazon?
Selz chief executive Martin Rushe confirmed they had signed an agreement to be acquired by Amazon. An Amazon spokesperson also confirmed the acquisition.
Q.How might this acquisition change Amazon's strategy in e-commerce?
How might this acquisition change Amazon's strategy in e-commerce?
It could signal a shift from Amazon solely trying to get sellers onto its marketplace. Instead, Amazon might now work behind the scenes, powering white-label shopping experiences.
Q.What is a potential benefit for businesses using this new Amazon-backed option?
What is a potential benefit for businesses using this new Amazon-backed option?
Businesses might find it attractive as it could allow them to avoid Amazon's commission and delivery fees. The exact differences between the options are not yet known.
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