Global online retailer Amazon is set to launch a Pinduoduo pop-up store.
According to reporting in Reuters, the Pinduoduo pop-up store will run until the end of the year with around 1000 selected overseas products.
Amazon recently closed its Chinese marketplace for domestic sellers and is shifting focus to products sold in the Chinese market by overseas producers, as well as offering its cloud server services.
The decision to host its pop-up on Pinduoduo reflects the platform’s popularity with rural Chinese residents over the more established Alibaba and JD services.
“The Amazon Pinduoduo pop-up store provides customers with a curated selection of about 1000 overseas products, with competitive prices, an authenticity guarantee and convenient shipping,” said an Amazon spokesperson.
“We look forward to enabling customers to enjoy cross-border shopping through this store, in addition to more deals and tens of millions of products available on [amazon].cn.”