Amway Global launches app for Artistry brand

Multi-level marketing health-and-beauty company Amway has launched a mobile app for its beauty brand Artistry in partnership with technology company Perfect Corporation.

The global rollout starts in Korea this month, with Japan, Thailand, and the US to follow.

Using YouCam Makeup’s award-winning AR beauty technology, Artistry Virtual Beauty App users will be able to find products and see how they would look. The virtual experience draws on more than 150 global makeup SKUs that shoppers can test and instantly buy, along with the brand’s top-selling skincare products.

Personalised product recommendations based on user skin concerns will be available through the integration of YouCam’s AI technology and the Artistry skin assessment tool.

Amway VP of global beauty for Artistry Kelli Templeton describes the app as a fun and engaging way for Amway business owners and their customers to explore Artistry products.

“It puts the beauty counter right in their hands for personalised beauty recommendations.”
The app can be downloaded free in the App Store and Google Play.

Amway is a US$8.6 billion global direct-selling business based in Michigan, while Artistry was founded in 1958 by an entrepreneurial husband and wife team, its portfolio featuring skincare, make-up and holistic beauty products. The brand has an advisory network of more than 900 scientists and skin doctors from universities.

Perfect Corporation has had more than 550 million downloads globally of its beauty apps.