Apple Inc. confirmed the upcoming launch of its 21st Apple Store in China, scheduled to open in Dalian on October 24, 2015. The latest retail outlet is situated in Parkland Shopping Mall on 19 Jiefang Road. Earlier in 2012, the iPhone maker claimed that the store in Dalian may potentially be the Apple’s “largest” retail outlet ever.
The company’s new outlet is located in Dalian’s Zhongshan District, a populated area usually flooded with tourists from Japan, Korea and China. And it also serves as a popular port and financial center. Apple confirmed that the store was set to open its doors on Saturday at 9:30 AM.
As Apple pursues its aim to open the “largest flagship store” in Parkland Mall, the company may also decide to transfer that title to its other upcoming retail outlet for Dubai, scheduled to open on October 29. The tech giant’s store in the Mall of Emirates also marks it as its first expansion plan in the Middle East.
Apple is aware of its strong influence in Chine, and has been working on the Dalian project for past three years. Through this, it is clear that the tech giant takes China as one of its main consumer markets for Apple products. Even though Apple might not make its Dalian outlet the “largest” one, its former plans do so indicate that it may have other exclusive plans for its store in China.
The company has also invited US locals to apply for potential jobs at the upcoming store, with recruitment beginning earlier this year. By introducing a new store in China, Apple may help create increasing job opportunities for local citizens as well. By providing customers with basic Apple Store services such as a Genius Bar, workshops, tutorials and more at the upcoming Apple Store, it is evident Apple is attempting to integrate its standard store elements into the upcoming branch to ensure it can authentically deliver according to its original standards and help boost its reputation even further in Chinese markets.
By launching an Apple outlet in one of the most visited locations in Dalian, Apple’s plan may help it increase its user base even further. The company’s efforts to attract a larger target market is expected to be successful due to its easy access to numerous strangers and tourists who visit Parkland for shopping. The tech giant will be able to benefit from its store location and may attract foreigners to its variants, further promoting its services to a larger audience through its China retail outlet.
Moreover, it is highly possible that Apple’s new store will help boost business for surrounding retailers as well, enabling the company to secure a relationship with Dalian businesses for future ventures. As far as its store in Dubai is concerned, the iPhone maker is deliberately choosing shopping plazas and malls to introduce its outlets, so that it can target wider audiences.
It isn’t confirmed that the tech giant still plans to make its Dalian branch the “largest” outlet. However, the store’s launch this Saturday is expected to attract many customers from China, Korea and Japan.