The American multinational technology company, Apple, is experiencing a significant surge in iPhone sales. However, what’s particularly noteworthy is the increasing popularity of their laptops. Indeed, in the third quarter of the year, sales of Macs have doubled, outpacing the growth rate of the overall PC market. Despite such impressive strides, Apple is yet to lead in either volume or growth in this market.
Although Apple’s growth rate surpasses that of the overall PC market, it still trails Lenovo in sales growth. According to a recent study, Apple saw a 14.9% increase in shipments during the third quarter of 2025. In contrast, Lenovo, the global leader in PC manufacturing, experienced a growth rate of 17.4%, while the overall market saw an increase of 8.1%.
Apple currently ranks fourth in terms of global PC manufacturing, while Lenovo maintains its leading position. The third-ranked Dell is the only major brand to experience a slight decline, with a 0.9% drop in growth. On the other hand, the second-largest PC manufacturer, HP, grew by 10%. ASUS saw a 14% rise in growth, securing its position as the fifth in overall shipments.
The study suggests that the overall growth of PC shipments has primarily been influenced by two factors. The first is the imminent retirement of Windows 10, and the second, adjustments made in inventory due to tariffs imposed in the US. However, looking ahead, the study anticipates that the future growth of the market will be driven by the AI PC boom.
This new wave of AI-enabled PCs is expected to begin influencing growth from next year, and fully come into effect after 2026. It is projected that this “real AI PC boom” could propel the entire PC market to unprecedented heights.
Apple’s recent success with the iPhone 17, as well as Samsung’s success with the Galaxy Z Fold 7, underlines the role that high-quality products play in driving sales. Apple’s Mac lineup has remained robust for several years, which explains the strong sales performance of their computers. While Lenovo’s broader range of products has helped them maintain their leading position, it does not appear that Apple is necessarily aiming to compete for this title.
Which company leads the PC market in terms of sales growth?
Lenovo currently leads the PC market in sales growth, with a rise of 17.4% in the third quarter of 2025.
What are the two main factors driving the overall growth of PC shipments?
The overall growth of PC shipments is primarily driven by the imminent retirement of Windows 10 and the adjustments made in inventory due to tariffs imposed in the US.
What will be the major driver of growth in the PC market in the future?
The major driver of growth in the PC market in the future is expected to be the boom of AI-enabled PCs. This is predicted to start influencing growth from next year and fully come into effect after 2026.
