Hong Kong-based health and beauty retailer AS Watson has partnered with Grab to launch an online and offline collaboration across Southeast Asia.
The partnership will allow customers to access more than 62,000 health and beauty products at Watsons stores via Grab services, expanding Watsons’ online reach in Southeast Asia. The service is available in six markets: Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Through GrabExpress, Grab will serve as Watsons’ last-mile delivery partner in the markets, offering fast deliveries for purchases made through the Watsons website and mobile app. More than 2000 Watsons stores will be listed on GrabMart, making Watsons the largest health and beauty retailer to be on the platform.
Meanwhile, Watsons will accept GrabPay cashless payment option in its Southeast Asia stores and integrate the digital wallet into its Watsons mobile app.
“Covid-19 accelerated the growth of e-commerce and our customers expect their purchases to be delivered fast,” said Freda Ng, chief digital officer at Watsons International. “With our network of 2200 stores in Southeast Asia … Grab is the ideal partner to complete the purchase journey.”
“Grab’s open platform enables companies to scale by easily plugging into our ecosystem and leveraging our unique online and offline capabilities to grow together with us in this region,” added Shawn Heng, MD, regional business development at Grab.