Zimmermann, a renowned Australian fashion brand, has broadened its global presence with the inauguration of its debut store in Thailand, situated within IconSiam, Bangkok.
The boutique, created by Studio McQualter, is characterized by an expansive display of large windows, showcasing an array of ready-to-wear garments and accessories. Inside, the store encapsulates a 1970s Italian-inspired vibe, with Dutch Art Deco tables serving as the centerpiece.
The boutique’s ready-to-wear selection is presented across wall-mounted rails, recessed displays, and individual wardrobes. Meanwhile, the accessory section, set beneath an unusually high ceiling, features muted green beams and custom aluminium shelves specifically designed to display bags.
The store is divided into different zones, each aiming to provide a “layered spatial” experience for the customers. These areas are distinguished by unique colour schemes, patterns, and materials. Additionally, a tiled floor serves as a visual guide, assisting customers as they navigate the space.
The store also houses two lounges, one being a public area and the other a private lounge reserved for special appointments.
The brand’s cultural roots and identity are reflected in the artwork displayed throughout the boutique. Pieces by Australian artists Angilyiya Mitchell, Laith McGregor, and Louise Paramor are featured prominently.
Nicky Zimmermann, the brand’s creative director and co-founder, emphasized that the store is more than just a space to display clothing. She stated, “The store is a destination that fully embodies the spirit of Zimmermann, from the selection of textures and materials to the integration of art and furniture. Every element invites visitors to linger, explore, and truly inhabit the world of our brand.”
Where is Zimmermann’s first Thailand-based store located?
The store is located in IconSiam, Bangkok.
Who is responsible for the design of the store?
Studio McQualter designed the boutique.
What is unique about Zimmermann’s store design?
Zimmermann’s store is meticulously designed to offer a layered spatial experience, with each area defined by specific colour palettes, patterns, and materials. The store also integrates artwork and furniture, creating a space that invites exploration and evokes the spirit of the Zimmermann brand.
