Luxury goods multinational corporation LVMH has announced the appointment of Béatrice Goasglas as the new CEO of its premium watch label, Tag Heuer. The appointment will take effect from May.
Goasglas has been with Tag Heuer since 2018, during which time she has occupied several pivotal positions. Her most recent role was that of the president of Tag Heuer Americas, which followed tenures as the vice president of digital and client experience and the managing director of Tag Heuer Asia Pacific.
In her new capacity as CEO, Goasglas is expected to leverage her considerable understanding of the brand’s legacy and workforce to further its ongoing development and innovation initiatives. These efforts will be directed at enhancing the brand’s collections and strategic partnerships. One of the key relationships under Goasglas’s stewardship will be with Formula 1.
Stéphane Bianchi, the managing director of LVMH Group and CEO of LVMH Watches & Jewelry, expressed his enthusiasm for Goasglas’s new role. Bianchi believes that Goasglas’s comprehensive understanding of the brand, along with her leadership skills and unwavering dedication, will empower Tag Heuer to scale new milestones. Bianchi is confident that Goasglas will guide the brand to continue representing the finest standards of watchmaking quality and the innovative spirit that is so integral to the brand’s identity.
Earlier this year, LVMH named Francois Kohler as president of South and Southeast Asia. Kohler took over the role from Chris Chong.
Who is the new CEO of Tag Heuer?
Béatrice Goasglas has been appointed as the new CEO of Tag Heuer.
When does Béatrice Goasglas’s tenure as CEO commence?
Goasglas’s appointment as CEO of Tag Heuer will be effective from May.
What role did Béatrice Goasglas hold at Tag Heuer prior to becoming CEO?
Before stepping into her new role as CEO, Goasglas was the president of Tag Heuer Americas.
