In response to growing consumer interest in the natural nutritional benefits of dairy, Bega Group’s Dairy Farmers brand is poised to unveil its High Protein Milk. The product, notable for its high protein content, aims to capture a market increasingly focused on the health advantages of daily food consumption.
Each 300ml serving of Dairy Farmers’ High Protein Milk contains 18 grams of dairy protein. According to the company, this is the highest concentration of protein in any dairy milk currently on the Australian market. The product matches the protein levels found in Bega’s existing The Complete Dairy 1L range. Furthermore, this high-protein milk maintains the creamy flavor of traditional full-cream milk, balancing health benefits with taste.
Katrina Strazdins, group manager of nutrition at Bega Group, noted that Dairy Farmers High Protein Milk is also rich in calcium. Therefore, when incorporated into a balanced diet, it can serve as a valuable tool for maintaining strong bones and muscles. Additionally, it can aid post-exercise recovery through its high protein content.
The product’s launch aligns with the rising demand for high-protein foods. Bega Group has observed a 23% year-on-year increase in the high-protein category. This trend is being driven by consumers that seek greater functional benefits from their everyday diets. Anjali De Silva, marketing manager of white milk at Bega Group, expressed that this growth in dairy milk presents an opportunity for consumers to leverage its potential as a convenient and natural source of high-quality protein.
Starting from July 14, Dairy Farmers High Protein Milk (2L) will be available in Coles stores throughout NSW, Victoria, and SA.
What is the protein content of Dairy Farmers High Protein Milk?
A 300ml serving of Dairy Farmers High Protein Milk contains 18 grams of dairy protein.
What is the significance of high protein in milk?
High-protein milk can assist in maintaining strong bones and muscles, as well as aiding recovery after exercise.
Where and when will Dairy Farmers High Protein Milk be available?
Dairy Farmers High Protein Milk will be available from July 14 in Coles stores across NSW, Victoria, and SA.
