Bentley has kicked off its Be Extraordinary tour in Melbourne, with the brand showcasing four models and a new, more affordable way of entering the Bentley brand.
With plans to expand the tour to include Brisbane, Bathurst, Sydney and Perth, the tour kicked off this week on the banks of the Yarra in Melbourne.
Located just outside Crown Casino, the Bentley marquee includes material samples and showcases iconic parts of Bentley’s history.
The Be Extraordinary tour has also been designed to launch Bentley’s new financial services, which make the ContinentalGT V8 and Flying Spur V8 more accessible to prospective buyers.
Both models now feature an attractive $399,000 drive away price, which can be packaged as part of a financial services product over 60 months, that comes out to $3999 per month.
“We had a look at the content and options that would be fitted to a standard GT V8 as an entry-level model to the brand. There has always been a misconception that Bentleys have been a million-dollar car and inaccessible to people. That’s a problem we’ve been looking to overcome in Australia,” said David Jackson, Bentley’s regional manager for the Asia Pacific region.
“We’ve introduced the ‘399 GT V8’, which has the options a customer would want — like the 21-inch alloys and sports exhaust – but you still come in with all taxes paid. That’s 399 on road. What we’re looking to do beyond this is expand the financial services to make the whole range accessible.”
Bentley has four vehicles on display at the Melbourne roadshow, including the Bentayga and Continental GT V8 Convertible, along with two examples of the $399,000 product in the Continental GT V8 and Flying Spur.
“There are a lot of people in different industries in Australia that are booming right now. Australia is a developing market and something like Bentley Financial Services then becomes an option for them. The point of this roadshow is to bring the Bentley brand to life for people,” Jackson said.
“People often don’t know about the Bentley brand and as part of this roadshow we have 21 extraordinary stories here. The point is to explain 21 things you may have never known about Bentley. Such as…James Bond in the Ian Fleming novels never drove an Aston Martin, he drove a Bentley.”
The Melbourne marquee and display will be around until Sunday 27 November, and operates from 11AM to 8PM each day. Residents of Sydney, Brisbane, Bathurst and Perth will also get to experience the roadshow later this year and next year.
“We are going to move this on to Sydney before the end of this year. It will stay there until Bathurst, and after Bathurst we will head to Brisbane, and the Grand Prix next year. Perth will then get it around April next year [2017],” Jackson said.
If you do get down to the display in Melbourne, ask to see the Linley Hamper by Mulliner in the rear of the Bentayga. This incredible picnic package includes a chilled champagne cooler with four crystal flutes.
There’s also storage room for a rug and a full cutlery set. And, at a reasonable $57,808, it seems like a no brainer option for your new Bentley Bentayga SUV.