Big M, Dairy Farmers launch Mars-inspired flavoured milks
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The two flavoured milk brands – Big M and Dairy Farmers Classic – have teamed up with confectionery brand Mars to introduce confectionery-inspired chocolate milks.
Anne Scott, senior brand manager of Big M, said the Maltesers-flavoured milk is part of a limited-edition release for Victorian fans, and the collaboration celebrates the 125th anniversary of the Dairy Farmers Classic.
Taking cues from the original taste of nougat, combined with caramel, and coated with milk chocolate, Maltesers offer a lighter, chocolatey, and creamy beverage with no added sugar.
“Whether it’s the irresistible blend inspired by a Mars bar or Maltesers, we can’t wait for Aussies to try these delicious Dairy Farmers Classic flavoured milks.,” said Scott.
“At Mars, we’re always looking for new ways for Australians to enjoy their beloved brands beyond the formats they know and love,” said Bianca Werkmeister, Mars’ MP director.
These new limited-edition flavoured milks are available in 500ml bottles at supermarkets across Victoria, Queensland, NSW, and SA for a limited time.
Questions & Answers
Q.Which specific confectionary flavours have been used for the new chocolate milks?
Which specific confectionary flavours have been used for the new chocolate milks?
The new flavoured milks are inspired by Mars bars and Maltesers. The Maltesers flavour aims to offer a lighter, chocolatey, and creamy drink, drawing from the original taste of nougat, caramel, and milk chocolate.
Q.Where are these new limited-edition flavoured milks available for purchase?
Where are these new limited-edition flavoured milks available for purchase?
These limited-edition flavoured milks are available in 500ml bottles. They can be found in supermarkets across Victoria, Queensland, New South Wales, and South Australia for a limited time.
Q.Does the article mention any specific reason for the timing of this product launch?
Does the article mention any specific reason for the timing of this product launch?
Yes, the collaboration and introduction of the Maltesers-flavoured milk celebrates the 125th anniversary of the Dairy Farmers Classic brand. This forms part of a limited-edition release for consumers.
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