Global eyewear leader, Ray-Ban, has announced Jennie Kim, from the K-pop girl group, Blackpink, as its newest worldwide brand ambassador. This engagement aligns with the brand’s strategy of exploring partnerships in the music and fashion spheres.
The campaign showcases minimalist imagery punctuated with deep red accents, mirroring Jennie Kim’s stage identity as Jennie Ruby Jane. The visuals are designed to resonate with her vibrant persona and dynamic stage presence.
In conjunction with this announcement, Ray-Ban has launched a six-piece capsule collection, curated by Jennie Kim. This range encapsulates her personal style, serving as an extension of her aesthetic appeal.
The collection features a mix of existing silhouettes, including the Daddy-O and Alix models. Additionally, it includes frames from Ray-Ban’s Asian Design Collection which boasts low-bridge fits and retro-inspired details, combining modern aesthetics with a nostalgic touch.
Expressing her delight at the partnership, Jennie Kim shared, “I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning.” She further added, “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive, and easy to live in.”
Who is the new global brand ambassador for Ray-Ban?
Jennie Kim, from the K-pop girl group Blackpink, is the new global brand ambassador for Ray-Ban.
What is special about the new Ray-Ban campaign?
The campaign features minimalistic visuals with deep red accents that reflect Jennie Kim’s stage persona, Jennie Ruby Jane. Along with this, a six-piece capsule collection curated by Jennie herself has been launched.
What does the curated collection by Jennie Kim include?
The collection includes existing models like the Daddy-O and Alix, as well as frames from Ray-Ban’s Asian Design Collection that feature low-bridge fits and vintage-inspired details.
