Blooms the Chemist, an Australian community pharmacy chain, is rolling out a new store design at its Figtree branch, aiming to provide a welcoming and hassle-free shopping journey for its local customers.
As part of a revamped brand approach, the latest design is a cooperative project with Chemfit, a long-standing and reliable partner. The concept was devised by Mathew Dalby, a retail design specialist from StudioFab.
The unique design features include a color-coded arrangement and additional signage, aimed at crafting an uninterrupted and comfortable customer shopping experience.
The revamp, destined to be implemented across all Blooms the Chemist outlets over the coming two years, is targeted at providing retail excellence along with expert service and personalized care to the distinct local communities that the pharmacies cater to.
Narelle Duncan, the head of network development at Blooms the Chemist, enthusiastically shared that the new brand concept introduced to pharmacy owners in 2024 was met with widespread approval across their member network.
She asserted that the redesigned store will help bring uniformity to the Blooms network, thus promoting brand consistency. “This refreshed store layout makes health and wellness more accessible for locals by creating an inviting and user-friendly shopping ambiance. Furthermore, it enhances our pharmacists’ efficiency and practicality,” added Duncan.
The team at Blooms the Chemist Figtree have already reported positive customer responses regarding the appealing aesthetics and enhanced in-store experience.
Presently, Blooms the Chemist operates over 130 community pharmacies across Australia.
What are the key features of the new store design?
The new design includes a color-coded layout and additional signage to provide an uninterrupted and comfortable customer shopping experience.
What’s the purpose of the new store design?
The revamped store design is aimed at delivering retail excellence, expert service, and personalized care to the local communities. It also intends to promote brand consistency across the Blooms network.
What has been the initial response to the new design?
The team at Blooms the Chemist Figtree have reported positive customer feedback, particularly noting the appealing aesthetics and enhanced in-store experience.
