Innovative devices challenge market giants while embracing versatility and user experience.
E-reader manufacturer Boox has just launched its latest offerings, the Go 7 series, a strategic move to enhance its foothold in a competitive market primarily led by Amazon’s Kindle and Kobo. Debuting last week, the Go 7 series features two models—a color variant and a traditional monochrome option, both designed to elevate the reading experience with advanced technology and user-friendly features.
The Go 7 series consists of two distinct 7-inch models. The standard Go 7 comes equipped with a 7-inch E Ink Carta 1300 monochrome display, delivering a sharp 300 ppi resolution for an engaging reading experience akin to traditional paper.
In contrast, the Go Color 7 (Gen II) boasts the latest Kaleido 3 color E Ink panel, similar to the display technology used in Kobo’s Libra Colour. This vibrant panel is ideal for reading comics, charts, or annotated notes, although the color saturation is less vivid than on mobile devices. Both models feature adjustable front lights, catering to readers in various lighting environments.
One of Boox’s standout features is its integration of Android 13 across both Go 7 devices. This innovation opens the door to the Google Play Store, enabling users to download a variety of applications—a significant advantage over other e-readers. With 4GB of RAM and 64GB of internal storage, these devices also support microSD cards for additional space. The compatibility with Boox’s InkSense stylus (sold separately) allows users to take handwritten notes directly on the pages, enhancing the reading and study experience.
Portability has been a critical design consideration, with each reader weighing only 195 grams. Additionally, the Go 7 series features practical elements, including wider bezels for a comfortable grip, physical page-turn buttons, and a textured back for enhanced handling. A water-repellent finish adds to their durability.
Priced at $249.99, the Go 7 competes directly with popular devices like the Kindle Paperwhite and Kobo Libra 2. The Go Color 7, slated at $279.99, positions itself against the Kobo Libra Colour, which retails for $219.99. While Kobo’s offering features similar screen technology at a lower price point, Boox expects its open Android system to attract users seeking more flexibility beyond closed ecosystems.
Having Android on an e-reader is a distinctive advantage. The Go Color 7 emerges as a compelling option for readers wanting colorful content like magazines or PDFs while maintaining respectable battery life. Ultimately, the choice between Boox’s offerings and more traditional e-readers will hinge on users’ preferences for app freedom versus a more streamlined reading experience.
The launch of the Go 7 series signals Boox’s commitment to innovation and adaptability within the e-reader market. As consumer trends lean towards versatile technology with customizable options, Boox’s entry could potentially reshape purchasing decisions and inspire competitors to enhance their offerings. For consumers, this expansion brings exciting new choices that prioritize functionality and user experience in the evolving landscape of digital reading.
