Suntory Boss Coffee has relaunched its Iced Mocha in Australia and New Zealand, boasting an enhanced recipe that combines flash-brewed coffee and a rich chocolate taste. The drink is designed as a sweet yet invigorating refreshment, targeting busy professionals, students, and any individual in need of a caffeine lift.
Morgan Loveridge, Head of Market Execution at Suntory Boss Coffee & Future Brands, stated that the revised Iced Mocha has achieved impressive results in taste tests, with a purchase intent of 80%. Consumers have expressed that the addition of Iced Mocha enhances the overall appeal of the Suntory Boss Coffee range.
Suntory Boss Coffee first entered the Australia and New Zealand market in 2019 and has since secured a significant market share with 52.8% in Australia and 69.5% in New Zealand. The Iced Mocha variety was first introduced to their range in 2023.
The complete array of Suntory Boss Coffee is accessible in supermarkets, petrol stations, and convenience stores across the two countries.
What is the revised recipe of Suntory Boss Coffee’s Iced Mocha?
The improved recipe of Suntory Boss Coffee’s Iced Mocha combines flash-brewed coffee with a rich chocolate flavour.
Who is the target market for Suntory Boss Coffee’s Iced Mocha?
The Iced Mocha drink is aimed at busy professionals, students, and anyone needing a caffeine boost.
Where can customers find the Suntory Boss Coffee range?
The full range of Suntory Boss Coffee is available in supermarkets, petrol stations, and convenience stores in Australia and New Zealand.
