Central Pattana is embarking on a significant expansion of Central Phuket, aiming to transform the mixed-use development into a keystone of Phuket’s transition from a tourist-centric locale to a global lifestyle hub.
The expansion will enlarge the project’s existing area by approximately 40%, pushing the total developmental value past 26 billion baht (US$835.7 million) when completed in 2028. The expanded project will cover an approximate 500,000 square meters of gross building area, solidifying its standing as one of southern Thailand’s major retail and lifestyle establishments.
Situated in Phuket City, Central Phuket has gradually evolved from a traditional mall set-up to a luxury-focussed, experience-centric destination. It is designed to cater to high-spending local and international consumers. The latest development phase is set to tap into the escalating long-term residency, growth in branded residential spaces, and infrastructure improvements across Phuket.
A key aspect of the expansion plan is the doubling of luxury retail space in Central Phuket Floresta. Central Phuket Festival will also be repositioned to enhance its appeal in the fashion and lifestyle sector. The expansion will additionally usher in new high-end dining areas and significant attractions, including immersive entertainment concepts, scheduled for gradual introduction by 2028.
Central Pattana’s chief marketing officer, Nattakit Tangpoonsinthana, has drawn comparisons between this development model and successful examples in Miami, Saint-Tropez, and Barcelona. He emphasized Central Pattana’s commitment to strengthening this approach with a ‘Global Coastal City’ model. This model is underpinned by three core elements: luxury lifestyle, downtown economy, and a global community, positioning Phuket for long-term sustainable growth.
The expansion will see the introduction of multiple store expansions and unique shopping concepts. These include the largest Louis Vuitton outlet in southern Thailand, a 597 square meter Prada boutique showcasing one of its widest beachwear collections, a pop-up by Celine, and revamped concept stores from Balenciaga and Saint Laurent.
In a separate development, Central Pattana allocated 21 billion baht (US$640 million) last year to construct a new mega shopping and lifestyle complex, The Central Phaholyothin, in northern Bangkok.
What is the projected value of the expanded Central Phuket project?
The total developmental value is estimated to exceed 26 billion baht (US$835.7 million) upon its completion in 2028.
What new features will the expansion of Central Phuket introduce?
The expansion plans include the doubling of luxury retail space, the introduction of new high-end dining areas, major attractions including immersive entertainment concepts, store expansions, and unique shopping concepts.
What is the ‘Global Coastal City’ model?
The ‘Global Coastal City’ model is driven by three core elements: luxury lifestyle, downtown economy, and a global community. It aims to position Phuket for long-term sustainable growth.
