With few people having wine cellars, the minimum order size required by many wine merchants in Singapore makes buying a case of each both time consuming and inconvenient. Wine. Delivery solved this issue.
How can you replicate the pleasures of purchasing wine in a physical shop in the online space? Where can you go to get the personalized service and recommendations available from your favorite wine merchant while still having access to a vast array of diverse options?
How can a specialized wine importer have access to a larger audience online without needing to develop expensive tech? These were the questions that Alex Caballero sought to answer in creating a specialized marketplace, where quality, user experience, and a love of wine are celebrated.
The premise was simple: Create top-notch tech, get quality importers on board, ensure impeccable service, and improve the experience of wine and spirit drinkers everywhere. Amongst Alex Caballero’s first steps was acquiring the URL www.wine.delivery. Beautiful in its simplicity, the ultimate wine shop had just become digital.
From the very beginning, Wine.Delivery was a tech company that sold wine and not the other way around. The goal was to build a platform that would provide seamless customer experience and make it easy for specialized merchants to sell their wine to the general public. The website launch was quickly followed by an app, making it even easier to order whenever and wherever.
Building a marketplace from scratch was very much a learning experience. In-house developers allowed the company to quickly develop new solutions and adapt to the changing needs of both the end-user and the importers in real-time, with feedback from both sides being quickly put into practice.
New functionalities allowed the consumer to explore different wine regions or grapes, much like in their local wine store. Recommendations were added to guide the novice wine drinker and sections were developed to steer the last-minute buyer towards wines available the next day, including weekends.
Wine.Delivery Singapore soft-launched in 2016 with early-adopter importers keen to experiment. All saw the potential of the platform and the opportunity linked to the change in Singaporeans’ online purchasing behavior.
Today the marketplace counts over 40 importers and showcases more than 1,500 labels from all over the world, with bottles ranging from the cheap and cheerful to exclusive collector’s pieces. Fully armed with the lessons gleaned in Singapore, the company is excited to expand its horizons.
Today’s consumer is looking for a large variety of wines; a typical order could see a few bottles of Italian wine for a dinner party, a bottle of Champagne for a gift, some South African wine to reminisce over a past holiday, a Bordeaux for a romantic dinner and some Chilean wine for Saturday’s BBQ.
With few people having wine cellars, the minimum order size required by many wine merchants in Singapore makes buying a case of each both time consuming and inconvenient. Wine.Delivery solved this issue, making it possible to find everything in one place, with free delivery on all orders, even for a single bottle.