China Jo-Jo Drugstores has opened a retailer on Tencent’s WeChat social media platform. The China Jo-Jo WeChat foray might be carried out by way of its subsidiary Hangzhou Jiuzhou Grand Pharmacy Chain. It’s the first Hangzhou based mostly pharmacy to launch shops on WeChat, which has greater than 500 million lively customers.
China Jo-Jo says the transfer, following partnerships with Alipay and Ali-Well being, is a part of a broader technique to construct its personal On-line-to-Offline (O2O) ecosystem for its pharmaceutical and healthcare merchandise.
In late 2014, Tencent unveiled its on-line service provider shops for small to medium measurement companies based mostly on its common WeChat platform, and it has shortly developed into an all-in-one cellular advertising service. WMS permits retailers the alternatives to interact with their clients in real-time and collect knowledge based mostly on shopper profiles and spending behaviors. Retailers may also use WMS to replace product info and handle stock and merchandising course of. WMS permits clients to pay by WeChat Pay, a handy cost technique just like Alipay. “As a well known cost technique that clients already belief, WeChat Pay can drastically improve on-line transaction movement for WeChat Retailers. By opening our pharmacy on WMS platform, China Jo-Jo hopes to draw a a lot bigger and constant shopper base by implementing higher knowledge mining, goal advertising and gross sales promotions corresponding to group-buy, present certificates, flash sale, coupons and loyalty program,” the corporate stated in a statemet.
By integrating our in-store IT system with WMS’s highly effective cost, O2O and repair spine platform, we intend to rework our brick and mortar shops into “Clever Pharmacies”.
China Jo-Jo President, Li Qi, added: “In a standard drugstore, there’s solely one-way interplay between the shop and its clients. Now in our O2O drugstores, we and our clients can simply talk with one another via WeChat platform anytime and anyplace. Shoppers can now take pleasure in customised service and acquired extra focused advantages reminiscent of coupons and member reductions. For us, we will now construct, monitor and analyse quite a few knowledge on buyer spending sample, which can be used to enhance the on-line buying expertise as an entire. O2O enterprise options will stay an integral a part of China Jo-Jo’s technique sooner or later.”