China’s leading convenience store chain, Meiyijia, is propelling its expansion into Southeast Asia with the launch of its first stores in Vietnam under a fresh international brand, Ohmee.
Marking the company’s maiden retail venture beyond China, three stores have already been established in Vietnam’s capital city, Hanoi. Ohmee has plans for further growth through franchising, adopting the successful business model that allowed Meiyijia to rapidly scale to a massive network of stores within its domestic market.
Meiyijia, birthed in Guangdong in 1997, has evolved into one of China’s most powerful convenience store chains. It boasts a vast network exceeding 40,000 stores. The key drivers of the company’s domestic growth have been its dense urban coverage and high supply chain efficiency.
The convenience store market in Vietnam is dominated by major chains such as Circle K, GS25, Ministop, and 7-Eleven. With its entry into this competitive market, Meiyijia, under its Ohmee brand, intends to make a significant impact. Reports suggest that the company’s expansionary activities are not limited to Vietnam, with Malaysia also being on their radar.
What is Meiyijia’s new overseas brand called?
The new overseas brand is called Ohmee.
Where has Meiyijia opened its first stores outside of China?
Meiyijia has opened its first stores outside of China in Vietnam’s capital, Hanoi.
Which other Southeast Asian country is Meiyijia reportedly expanding into?
Meiyijia is reportedly expanding into Malaysia.
