Chinese automaker Chery plans to set up plant in Vietnam
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China’s state-owned Chery Automobile has said it wants to sell its first made-in-Vietnam car by next year.
“We want to build a factory in Vietnam as we don’t want to merely import and sell cars,” Chery Vietnam director Tocy Tang told VnExpress.
The plant would allow Chery to “build vehicles that are localized for Vietnamese and optimize its potential,” while enhancing the branding of Chinese cars in Vietnam, he said.
Several Chinese auto brands like BAIC, Hongqi and Brilliance are present in Vietnam, but they are imported by a dealer in Hai Phong.
Founded in 1997, Chery is the ninth largest car manufacturer and top exporter in China. It also produces Jaguar and Land Rover in China under a 50:50 joint venture with the UK-based luxury carmaker.
Questions & Answers
Q.What is Chery's primary motivation for establishing a factory in Vietnam?
What is Chery's primary motivation for establishing a factory in Vietnam?
Chery aims to build vehicles specifically adapted for the Vietnamese market and enhance its brand presence. This strategy moves beyond simply importing and selling cars, allowing for greater potential optimisation.
Q.When does Chery expect its first made-in-Vietnam car to be available?
When does Chery expect its first made-in-Vietnam car to be available?
Chery Automobile has stated its intention to sell its first made-in-Vietnam car by next year. This target was communicated by Chery Vietnam director Tocy Tang.
Q.How does Chery's presence in Vietnam compare to other Chinese car brands?
How does Chery's presence in Vietnam compare to other Chinese car brands?
Chery plans to build a local factory, whereas other Chinese brands like BAIC, Hongqi, and Brilliance are currently imported into Vietnam. These imported vehicles are brought in by a dealer based in Hai Phong.
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