CJ Olive Young Boosts Brand Growth with Skin Analyser Service in 100 Stores

In an innovative stride toward personalized beauty services, CJ Olive Young is set to dramatically expand its self-operated skin analyser machines across South Korea. By the end of 2025, the popular health and beauty retailer plans to install approximately 100 machines in major cities, catering to the rising consumer demand for customized skincare solutions.

Expanding Access to Advanced Skin Analysis

CJ Olive Young’s new initiative offers customers a complimentary service that analyzes scalp and skin conditions. The technology provides insights on hydration and sensitivity, affording personalized skincare advice to meet individual needs. This expansion not only aligns with evolving consumer trends but also strengthens Olive Young’s commitment to offering tailored shopping experiences.

Leveraging Technology for Customer Engagement

At the core of this initiative is “SELLY,” an exclusive counseling app used by store staff that suggests products based on each customer’s unique skin type, texture preferences, and ingredient requirements. The app enhances in-store consultations, making it a vital tool in bridging the gap between customers and products.

Strong Evidence of Consumer Interest

The significance of this expansion is underscored by recent data from Olive Young’s flagship store in N Seongsu, where customers using the “Skin Scan Pro” service exhibited a purchase conversion rate of 78%. This figure contrasts sharply with the 43% conversion rate observed among non-users, highlighting the effectiveness of personalized engagement strategies in the retail landscape.

The Shift Toward Discovery-Based Shopping

This growth strategy comes at an opportune moment. With a marked shift in retail dynamics—from a search-driven approach to one grounded in discovery—CJ Olive Young is poised to lead the way in fulfilling the desires of Gen Z and Millennials for authentic and meaningful shopping experiences.

As CJ Olive Young expands its personalized beauty services, the impact on the retail sector and consumers is substantial. Enhanced consumer engagement through technology is likely to redefine shopping habits, making personalized beauty advice more accessible and leading to increased customer loyalty across the industry.

Questions & Answers:

1. What is CJ Olive Young planning for 2025? CJ Olive Young aims to install approximately 100 self-operated skin analyser machines in major cities across South Korea by the end of 2025.
2. How does the skin analyser service work? The free service provides customers with scalp and skin condition analysis, offering personalized skincare advice based on metrics like hydration and sensitivity through the use of an exclusive app called “SELLY.”
3. What impact has this service had on purchase behavior? Customers who engaged with the “Skin Scan Pro” service experienced a 78% purchase conversion rate, compared to 43% for those who did not use it, indicating strong interest in personalized beauty experiences.