Coca-Cola Australia has launched a limited-edition flavor called Coca-Cola Y3000 Zero Sugar across the country.
The company says the latest launch is the first “futuristic flavor” co-created by human and artificial intelligence from Coca-Cola Creations.
Last year, the business established a new global innovation platform called Coca-Cola Creations, which brings new products and experiences across the physical and digital worlds through limited-edition sequential releases.
Under this venture, Coca-Cola Y3000 Zero Sugar was the first product Coca-Cola Creations introduced in Australia.
Livia De Salvo, marketing manager of Coca-Cola Australia, said: “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future.”
The inspiration and look for the product come from fans’ perspectives combined with insights gathered from artificial intelligence.
Coca-Cola also looked at flavor trends and preferences to understand what consumers think the taste of the future will be like. These were used as inspiration to help develop flavor profiles and pairings recommended by artificial intelligence.