Coffee Concepts will open 20 Starbucks branches in Myanmar
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Hong Kong’s Coffee Concepts has won the rights to open Starbucks stores in Myanmar.
The first Starbucks Myanmar store will open in Yangon, operated by a subsidiary Coffee Concepts (Myanmar), having received overseas investment approval.
Coffee Concepts is a division of the Maxim’s Group, in turn a partly owned unit of Dairy Farm International. The company operates Starbucks in Hong Kong, Singapore, Vietnam and Cambodia.
Starbucks will be something of a late-comer to the Myanmar coffee with rivals Singapore-US joint venture The Coffee Bean & Tea Leaf and Australia’s Gloria Jeans already operating in Yangon. The latter is a joint venture with local company Seezar Soesan.
Questions & Answers
Q.Which company will be responsible for operating the Starbucks branches in Myanmar?
Which company will be responsible for operating the Starbucks branches in Myanmar?
Coffee Concepts (Myanmar), a subsidiary of Hong Kong’s Coffee Concepts, will operate the new Starbucks branches. This entity received overseas investment approval to proceed with the venture.
Q.Does Coffee Concepts have prior experience operating Starbucks in other countries?
Does Coffee Concepts have prior experience operating Starbucks in other countries?
Yes, Coffee Concepts, which is part of Maxim’s Group, already operates Starbucks stores in several other Asian markets. These include Hong Kong, Singapore, Vietnam, and Cambodia.
Q.Are there already other international coffee chains operating in Myanmar?
Are there already other international coffee chains operating in Myanmar?
Yes, Starbucks will be entering a market where competitors are already present. The Singapore-US joint venture The Coffee Bean & Tea Leaf, and Australia's Gloria Jeans, are already operating in Yangon.
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