Converse, the iconic American shoe company, has unveiled its largest flagship store in Bengaluru, India, located in the esteemed Phoenix Mall of Asia. This venture has been accomplished in collaboration with Bhaane Group and it marks a significant milestone for Converse as it introduces its global customisation platform, Converse By You, to the Indian market for the first time.
The Converse By You platform grants customers the ability to add a personal touch to their purchases using an array of design elements, limited-edition patches, and artwork inspired by the local culture. This move underscores Converse’s commitment to offering an enhanced retail experience that is tailored to its customers’ preferences and the prevailing local trends.
The new store goes beyond the conventional retail experience by seamlessly integrating elements of skateboarding, art, music, and youth culture to create an immersive atmosphere for customers. Noteworthy features of the store include ‘Play for Peace,’ an interactive skateboard installation designed by artist Ansh Kumar, and a grand mural by Bengaluru’s very own artist, Benson Diengdoh.
Besides offering an innovative retail experience, the store also houses Converse’s staple footwear collections, such as the Chuck Taylor All Star and Chuck 70 ranges, as well as a selection of newer products.
Converse, established in 1908 and a part of Nike Inc since 2003, launched its first standalone store in India in November 2024 through an exclusive collaboration involving franchise, wholesale, and e-commerce distribution with Bhaane Group. In addition to the newly minted flagship store in Bengaluru, Converse operates three other standalone stores across India, specifically in Mumbai, Chennai, and Kolkata.
What is the significance of the new Converse store in Bengaluru?
This store is Converse’s largest flagship outlet in India and it introduces the Converse By You platform to the Indian market, allowing customers to personalise their purchases.
What unique features does the new store offer?
The store includes an interactive skateboard installation named ‘Play for Peace’ by artist Ansh Kumar, and a large mural by local artist Benson Diengdoh. The store also integrates elements of skateboarding, art, music, and youth culture to offer an immersive shopping experience.
What are the key products available at the new store?
The store offers Converse’s core footwear lines, including the Chuck Taylor All Star and Chuck 70 collections, as well as an assortment of newer product ranges.
