Dash, the UK drink brand, is making a foray into the Australian soft-drink market with the launch of its renowned ‘wonky fruit’ infused sparkling water.
Featuring just three ingredients – water, bubbles and wonky fruit – the drinks are sugar-free, zero-calorie and no sweetening is added. As part of the plan to reduce food waste, Dash uses fruits and vegetables that are wonky, bent, curved, knobbly, misshapen, and imperfect – but still delicious.
Created by Jack Scott and Alex Wright in 2017, the idea came from when the two founders – who have farming backgrounds – saw produce that didn’t meet “beauty standards” going to waste. Dash also says it is on a mission to create a ready-to-use and sustainable drink to encourage people to have a greener lifestyle.
This expansion of Dash marks the first time the company has produced locally outside the UK. The sparkling water is available at 700 Woolworths stores, and at 800 independent retailers across the country.
“We noticed that the Australian market is backing the seltzer category in a similar way to the US and UK,” said Jack Scott, co-founder of Dash Water. “Many independent retailers, and Australian supermarkets, are focused on sustainable practices that align with our values as a B-Corporation. We wanted to bring a fresh perspective to the market by continuing to infuse local spring water with delicious wonky fruit, just as we do in the UK. Expanding Dash in Australia gives us the opportunity to expand the business and enter into new and exciting markets.”
With the slogan “Dash judges on taste, not looks”, the water range can be found in different flavors – raspberry, lemon and cucumber – with an RRP of $8 for a box of four 300ml cans.