Dairy Farm launched its new Market Place fresh food and grocery store at Hong Kong’s Langham Place shopping centre today.
Described as “a brand new gourmet experience for foodies and gastronomes” the store features fresh foods at its core with made-to-order meals and fresh-baked breads
“This new design has been created to bring to life an exceptional food experience for all passionate foodies,” a spokesperson told Inside Retail Asia.
The emphasis of the store’s design is on conveying the “freshness of the farm to the table”, a “contemporary twist on the modern farmhouse”.
Classic black and white branding combined with splashes of vibrant color, bold food photography and a soundtrack of “cool, smooth modern beats,” complement the designers’ focus on smooth flow through the store and easy navigation.
Decorative barrels suspended from the ceiling create the atmosphere for the Cellar section, which stocks, among other things, local Hong Kong craft beer Gweilo and a selection of 1000 wines.
While the store is unique to Hong Kong, the design features elements similar to Dairy Farm Group’s Cold Storage Fresh and Mercato stores in Singapore and Penang, Malaysia.
