Dairy Queen, a renowned international fast-food chain, is accelerating its global growth strategy with ambitious plans to establish 187 new outlets across Asia and the Middle East. This move signals one of the company’s most aggressive international growth initiatives in recent times.
The company has inked fresh development agreements, marking its entry into Hong Kong, Macau, and Taiwan. It is an unprecedented move that not only establishes its presence in these regions for the first time but also bolsters its existing operations in the Middle East.
Shanghai Dairy Queen Limited, a significant player in the company’s expansion, is managing the introduction of the brand into Hong Kong and Macau. The plan outlines the opening of 60 and 12 outlets in these locations, respectively.
In Taiwan, an entirely new territory for the brand, Dairy Queen has formed a strategic alliance with SFB Corporation Limited and Shanghai Dairy Queen Limited. The partnership aims to launch 100 restaurants over the next decade, commencing with a grand market debut at Taipei 101 on November 18.
In the Middle East, the company’s long-standing franchisee, Al-Majid Jawad WLL, is set to add 15 new restaurants in Qatar by 2030, expanding its total footprint in the region to 25 locations. The company anticipates the initial wave of these new Dairy Queen outlets to begin operations next year.
Nicolas Boudet, COO International at International Dairy Queen, underscored the importance of entering new markets and reinforcing existing ones as a critical aspect of the company’s growth strategy.
“We’re thrilled to expand our global footprint with the aid of experienced franchise ownership groups,” said Boudet. “These groups are committed to running successful restaurants with teams dedicated to fulfilling our mission of creating positive memories for everyone who comes into contact with Dairy Queen.”
Dairy Queen, which was established in 1940 and is now a subsidiary of Berkshire Hathaway, currently operates more than 7,700 restaurants worldwide.
What are Dairy Queen’s expansion plans in Asia and the Middle East?
Dairy Queen plans to open 187 new restaurants across Asia and the Middle East. This includes establishing a presence in Hong Kong, Macau, and Taiwan for the first time.
Who are Dairy Queen’s partners in their expansion into Taiwan?
Dairy Queen has partnered with SFB Corporation Limited and Shanghai Dairy Queen Limited to launch 100 restaurants in Taiwan over the next ten years.
How many Dairy Queen restaurants are there worldwide?
Dairy Queen currently operates more than 7,700 restaurants worldwide.
