Deliveroo Singapore is set to onboard more than 50 hawker centres under Mix & Match concept next year in partnership with Singapore’s largest hawker food-delivery service, WhyQ.
Under the partnership, the companies bring hawkers together under Mix & Match menus, allowing customers to select dishes from multiple hawker stalls in one single order for a single delivery fee.
“Deliveroo understands the challenges that hawkers face while trying to pivot to online delivery during the pandemic,” said Sarah Tan, GM of Deliveroo Singapore. “We hope this partnership will help to address some of these challenges.
“This initiative affirms our commitment to keeping Singapore’s hawker culture alive.”
The two companies will pilot 15 hawker centres from December 13, before rolling out to more than 50 by the end of next year.
“Our partnership with Deliveroo will not only enable hawkers to expand their income streams but also broaden their customer base more effectively so that they can continue to delight our palettes with Singapore’s favourite hawker dishes,” said Varun Saraf, CEO at WhyQ.
Deliveroo’s hawker-focused initiatives also include a recent partnership with Food From the Heart for its Project Belanja! program, where Deliveroo customers can support local hawkers during Singapore’s Phase Two last August by feeding themselves and the less fortunate.