In the world of grocery delivery services, competition is heating up as two major players, DoorDash and Uber Eats, expand their alliances with top Australian supermarkets. Woolworths, the country’s largest supermarket, has recently joined DoorDash’s delivery platform. This news was quickly followed by the announcement that Uber Eats has expanded its service with Coles and secured an exclusivity agreement.
These developments come in the wake of the dissolution of Menulog, a food delivery brand that ended all its operations in Australia on November 26 after two decades of service. Despite this, Woolworths persists in providing deliveries via its own label, Milkrun, which currently serves over 500 suburbs in Australia’s largest cities, utilizing the brand’s Metro stores.
Simon Rossi, DoorDash’s VP of Apac, happily welcomed Woolworths to the platform. He expressed that Woolworths’ impending arrival on their platform signifies their commitment to enhancing customer choice, convenience, and value.
Coles, previously partnered with DoorDash, announced its plans to enhance its product range on Uber Eats by 50%, offering up to 17,000 products. The companies revealed their intention to enter an exclusive partnership by December 26.
Lucas Groeneveld, Uber Eats’ regional GM of retail across Apac, noted that for many Australians, having their Coles shopping delivered through the Uber Eats app has become an integral part of their daily lives.
For DoorDash, Woolworths represents the last of Australia’s top four brands to join its service. Coles, Aldi, and IGA are all current partners, though Coles plans to leave the service on December 26. In the meantime, Woolworths continues to deliver with Uber Eats.
Amitabh Mall, Woolworths group MD, spoke on the importance of providing customers with fast, flexible options for their grocery needs. He affirmed that the partnership with DoorDash will enable them to leverage their extensive store network to reach more customers on platforms they use every day.
Jonathan Torr, Coles’ executive GM of e-commerce, lauded the move as “another way of helping our customers get what they need, wherever they need it”.
Q: What is the significance of Woolworths joining DoorDash?
A: Woolworths is Australia’s largest supermarket, and its addition to DoorDash’s platform signifies the company’s commitment to expanding customer choice, convenience, and value.
Q: What changes are taking place in Coles’ partnership with Uber Eats?
A: Coles is expanding its product range on Uber Eats by 50%, offering up to 17,000 products. The companies also plan to enter an exclusive partnership by December 26.
Q: How is Woolworths responding to consumer demand for flexible grocery options?
A: Woolworths continues to invest in a variety of on-demand options, including its own label, Milkrun, and partnerships with third-party delivery services like Uber Eats and DoorDash.
