Designer-bag rental platform Style Theory makes great Hong Kong start
In this article (5)
Online circular fashion platform Style Theory has expanded its network to Hong Kong, its first market outside Southeast Asia.
Style Theory Hong Kong members now can have access to more than 2000 designer bags from luxury brands, including Hermes, Celine, Chanel, Dior and Saint Laurent, with a rental subscription starting at HK$899 (US$116 per month).
“Hong Kong was a natural fit in our regional growth plans to lead the circular fashion revolution in Southeast Asia,” said Raena Lim, co-founder of Style Theory. “Hongkongers can be more empowered to access fashion without the guilt of trying new styles or worrying about storage and maintenance.”
Style Theory Hong Kong will focus on rental subscription and resale services for designer bags before considering other categories.
Founded in Singapore by Raena Lim and Chris Halim, Style Theory started as an apparel rental subscription service before expanding into luxury bags.
Style Theory is one of Southeast Asia’s largest online circular fashion platforms with offices in Singapore and Jakarta. The brand launched its flagship brick-and-mortar store in the heart of Orchard Road, Singapore last November.
Questions & Answers
Q.What is the monthly cost for a Style Theory designer bag rental subscription in Hong Kong?
What is the monthly cost for a Style Theory designer bag rental subscription in Hong Kong?
A Style Theory designer bag rental subscription in Hong Kong starts from HK$899 per month. This amount is equivalent to US$116 for the monthly service. Members can access over 2000 designer bags.
Q.What services will Style Theory Hong Kong initially focus on?
What services will Style Theory Hong Kong initially focus on?
Style Theory Hong Kong will initially focus on providing rental subscription and resale services for designer bags. The platform plans to consider introducing other product categories at a later stage.
Q.Which markets outside Hong Kong does Style Theory currently operate in?
Which markets outside Hong Kong does Style Theory currently operate in?
Style Theory currently operates in Singapore and Jakarta, Indonesia, in addition to its new Hong Kong expansion. The company has offices in both Singapore and Jakarta.
Q.What type of products did Style Theory offer when it first launched?
What type of products did Style Theory offer when it first launched?
When Style Theory first launched, it began as an apparel rental subscription service. The company later expanded its offerings to include luxury bags before its recent move into the Hong Kong market.
Reader pulse
Is Hong Kong a good fit for Style Theory's rental model?
16,510 votes so far