Luxurious style label Dior has opened a shocking flagship retailer in South Korea’s capital which we assure is like nothing you’ve seen anyplace on the planet ever earlier than…
Designed by Christian de Portzamparc, the six storey Dior Seoul retailer contains a curvaceous white exterior barely harking back to an enormous enamel tooth.
And inside is “a wealth of surprises” as Dior places it.
In a decor made from wooden, lacquers, leathers, superb weaves and progressive melanges to excite the senses, inside designer Peter Marino has chosen to welcome guests with a suspended sculpture by Korean artist Lee Bul. The staircase is conceived as an unfurling ribbon that guides buyers to the ladies’s ready-to-wear collections, leather-based items, footwear, jewelry, watches and perfumes.
But in addition to the Dior Homme area, and to an artwork gallery with a personal salon the place work by Marc Polidori, amongst others, are on present.
The highest flooring is residence to the Café Dior by Pierre Hermé. “This new, full-sized location completely evokes the historical past of the Home in probably the most modern of visions,” says Dior.
The Dior Seoul flagship, which opened on Saturday (June 20), is situated on a nook website within the Gangnam-gu district. It’s open every single day from 11am-8pm.