During the year-end, it’s always the busy season for retailers and brands across the world and among them Southeast Asia is no Exception. The mega sale season typically experiences offline sales during Black Friday in December has moved online now because of the web stores opening up in the market including –  Lazada, Farfetch, SSENSE, Zalora, AliExpress, and Jumia.

These campaigns now occur in a row on 9.9, 11.11, and 12.12 (September 9th, November 11th, and December 12th) and creating a big-time problem for all the new e-commerce brands.

All the businesses and e-commerce stores must plan ahead in advance with multiple partners to strike their annual online revenue targets and increase the last month’s target.

To help small as well as big brands, the shopping sale season is the best time to do shopping and enjoy making up strategies based on e-marketplace shopping trends. E-Commerce allows users to make some of the biggest brands popular all over Southeast Asia.

This guide is here to bring to your notice about the most applicable and enhancing performance during the upcoming “mega online sales campaigns” held by top players like AliExpress, Lazada, Zalora, Farfetch, and Jumia in Southeast Asia. Further on the brands are participating in maximizing the increasing chances to maximize sales and reduce expensive mistakes with the findings.

Let’s jump right in.

Zalora is winning big with the 12.12 Sale

Zalora is Asia’s one of the biggest online fashion store which is fully enjoyed by many regions across eight countries – Singapore, Malaysia, Indonesia, Philippines, Taiwan and Hong Kong .

By initiating it with the 12.12 online fever, it aims to drive in more consumers and some best deals that encourage consumers to shop online. This has also led to an increase in the customer list by converting the traditional customers into e-consumers. This year too, it is expected to a growth of 32% of 12.12 Online Fever shoppers from last year.

There are some great opportunities at Zalora for both male and female to find unique apparel, footwear and accessories. Also, you could find your favourite brand name among this list includes Rubi, Mango, Dorothy Perkins and Something Borrowed while Sperry, Herschel, Onitsuka Tiger and TOPMAN these are all popular among men.

The 12.12 fever is definitely bringing down obstacles by making it more available for citizens in this region where they can enjoy some great option for shopping in the budget.

Farfetch captivating deals on 12.12 Sale

The online luxury brand name Farfetch has grossed merchandise up to value $310 million resulting in revenues for the British company to total $132.32 million. The London-based online store updated its approach for future where it expects higher merchandise sales than the previous estimates.

Farfetch offers designer clothing and accessories are for men and women of all sizes and ages. During the 12.12 sale, all these items are available at best rates from the designer clothing and accessories to big brands name like Alexander McQueen, Dolce & Gabbana, Gucci, Prada, Thom Browne, and Versace among others.

Farfetch has its presence in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Currently, it’s marketplace offers luxury products of more than 1,000 vendors across 48 different countries.

Lazada 12.12 Online Revolution Sale shines out

The Lazada Group’s Online Revolution is quite popular across many regions including in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. The famous 12.12 Sale has made its presence yet again and proved to be the biggest online shopping event in Southeast Asia. It has yet again proven to be the biggest online shopping event in Southeast Asia, buzzing sales up from US$40.5 million.

About 60 per cent of the gross merchandise came from December 12 event on mobile with the shoppers spending an average of 12 minutes on Lazada apps for browsing deals from international and local brands sellers.

The Lazada store carries the slogan “Brands for All”, on 12.12 sale features more than 500,000 offers and flash deals on more than 1000 brands and 55,000 sellers.  The best-sellers are from shower gels and mascaras, tote bags and bracelets, virtual-reality headsets and speakers, and vacuum cleaners and tableware.

The CEO Maximilian Bittner of Lazada says the sale has become highly anticipated among more consumers in Southeast Asia, both from small cities and rural areas.

“This year too, the difference on everyday products will be on products like diapers and groceries, as well as advanced-value things from good brands.”

AliExpress 12.12 Sale estimates to break last year’s record

In China, December 12 is supposed to be a day when the country’s biggest e-retailer, The Alibaba Group, plans to throws a mega sale event on its flagship event – 12.12 shopping festival. This year, there will be great offers online more than 7 million vendors and around 800 million products.

There are many brands participating in the event to celebrate the official launch of the festival featuring top categories including fashion, beauty, accessories, gadgets, home and living, electronics, sports and equipment, and much more.

SSENSE big heavy deals on 12.12 Sale

Ssense, an international shopping platform offers a wide selection of independent, luxury, and streetwear designers.  All the collection and apparels are its individual original produce.

The 12.12 sale is happening in all Ssense stores, also the sale is expected to break all its previous record on revenue and will likely to benefit both retailers and customers.

Ssense has its presence in countries like Singapore, HongKong, Thailand, Philippines, Indonesia, United Kingdom, Australia, United Aram Emirates, and few more.

Jumia unbreakable discount and offers on 12.12 Sale

Jumia is an online store in Africa that offers electronics, and fashion items. It has united with over 50,000 local African corporations and individuals and is a straight opponent to Kilimall in Kenya and Konga in Nigeria. It has started out in 2012 and now it has a presence across 14 African countries.

12.12 Sale in Jumia is starting from 8 am at every hour with lots of juices and spices during the sale. Every hour for 12 hours here will be humongous of deals available featuring online stores.

Watch out for your favourite fashion items now including mobile phones, laptops, home appliances, perfumes, game console and many more. It is going to be a great time when you can enjoy discount up to 99%.