Pepsico has launched Doritos Coriander, a new limited-edition flavour of its popular corn chips brand.
“We’re excited to see the reaction of chip lovers from across the country as they try our super-limited-edition Doritos Coriander,” said Vandita Pandey, chief marketing officer at Pepsico.
“With the taste of coriander being one of Australia’s most divisive flavours we want to boldly launch the flavour in chip form and see if coriander really does taste like soap.”
Packs of the new Doritos Coriander will be exclusively available through a gateway hosted on Doritos’ Instagram page.
The company urges the public to share in the comments why they love or hate coriander to have the chance to win a pack of the new Doritos flavour. The competition is open from October 5 to October 17.