Despite steep rent discounts offered by landlords, numerous stores in prime retail locations in Hanoi are shutting down, unable to withstand the pressure from the burgeoning e-commerce industry. Last month, Thai Hoang, a 39-year-old retailer, abandoned his spacious 40-square-meter clothing store on Thai Ha Street, a renowned fashion destination in the city. Even when faced with a 6% reduction on the monthly rent of VND35 million (approximately USD1,330), declining sales led Hoang to relocate his business online.
Several businesses situated on prominent retail streets such as Thai Ha, Kim Ma, and Hue have followed a similar trajectory in recent months, vacating their premises despite landlords’ desperate attempts at retention through double-digit discounts. On Kim Ma and Nguyen Thai Hoc Streets, well-known for their blend of fashion stores and food and beverage outlets, a significant number of “for lease” and “for sale” signs can be observed.
Mai Loan, an experienced property broker in Hanoi, identifies the townhouse segment as being in a prolonged slump, with small, narrow properties with limited parking struggling to maintain viability even in prime locations.
Statistics from the online listing platform Batdongsan indicate a 22% drop in private housing interest in Hanoi since the end of last year, with average asking rents for townhouses in certain areas dropping by 13-37% from their 2025 peaks.
Mai Vo, director of retail services at property consultancy CBRE Vietnam, suggests that this lack of tenants in prime locations is not a temporary downturn but signifies a major market shift. In the past, businesses were willing to pay premium prices for central street locations for branding purposes. However, the rise of e-commerce and integrated shopping malls has drastically altered consumer behavior, diminishing the allure of standalone retail outlets.
In response to this shift, landlords are compelled to reduce rents to retain tenants. “Adjusting rents is a sign that the market is rebalancing,” Vo added. Rapidly rising rents in previous years have also reduced the competitiveness of townhouses, with many properties deteriorating and unable to meet branding requirements, thus becoming less appealing.
Hoang Nguyet Minh, general director of property consultancy Cushman & Wakefield Vietnam, added that the pressure from stringent urban management and sidewalk regulations had also made it difficult for many food businesses to continue operating in small, narrow spaces. However, she believes that this presents an opportune moment to secure prime business locations as the market currently has ample affordable supply.
Why are retail businesses in Hanoi vacating their premises?
Many businesses are struggling to survive amid the e-commerce boom, with declining sales forcing them to relocate their businesses online.
What factors are leading to this trend?
The rise of e-commerce and integrated shopping malls have significantly affected consumer behavior, reducing the attractiveness of standalone retail outlets, even in prime locations.
How is the market responding to this shift?
The market is responding by rebalancing, with landlords reducing rents to retain tenants. Meanwhile, businesses are adapting by shifting their focus to online sales.
