E-Mart Inc., South Korea’s largest discount chain operator, said Thursday its beauty brand will open a store in Saudi Arabia next year, as the retailer attempts to expand its presence in the overseas market.
The company said it signed an agreement with the Middle Eastern country’s major retail group Fawaz Alhokair to open its beauty store Scentence at a shopping mall operated by the Saudi firm.
The store is likely to open in the Saudi capital city of Riyadh in March next year at the earliest, E-Mart said. It plans to open up to five more stores by 2018.
The South Korean retailer has been pushing to tap deeper into foreign markets after withdrawing its business from China.
This undated photo provided by E-Mart Inc., the operator of South Korea’s largest discount store chain, on Nov. 23, 2017, shows its beauty specialty store at a shopping mall in Goyang, northwest of Seoul.
