New Zealand-based company EatKinda, which has garnered attention for its innovative cauliflower ice cream, is ramping up its expansion efforts in the United States as part of its global operational scaling.
Established in 2023, EatKinda has pioneered a unique method for creating frozen treats. The company upcycles cauliflowers that may not be visually perfect, transforming them into plant-based ice cream. The eco-friendly approach extends to its packaging as well, with EatKinda opting for 100 per cent home-compostable tubs for its product.
Mrinali Kumar, Co-founder and CEO of EatKinda, sees this expansion not only as a personal feat but also as an opportunity to highlight the inventive products emerging from Aotearoa, New Zealand. He emphasized the potential of building with a clear purpose in mind.
According to EatKinda, the company’s ice cream formulation, which is free from dairy, gluten, soy, and nuts, has found favor among consumers looking for inclusive, sustainable sweet treats.
In a strategic move, EatKinda is curbing its domestic operations to concentrate on its expansion in the US, a decision backed by investors such as Massey Ventures, WNT Ventures, and Beder Bite Ventures.
EatKinda has made significant environmental contributions since its inception. The company has successfully redirected over 2900 kilograms of cauliflower from landfills and eliminated the necessity for over 45,000 plastic tubs through its compostable packaging.
What is unique about EatKinda’s ice cream?
EatKinda’s ice cream is unique because it’s made from cauliflower, particularly those that are not cosmetically perfect, and it is free from dairy, gluten, soy, and nuts.
What environmentally-friendly steps has EatKinda taken as a company?
EatKinda has taken several steps to be environmentally friendly. They have diverted over 2900 kilograms of cauliflower from landfills and switched to 100 per cent home-compostable tubs for their product, eliminating the need for over 45,000 plastic tubs.
What is the company’s focus in terms of its business operations?
EatKinda is currently focusing on expanding its operations in the United States while curtailing its domestic operations in New Zealand. This strategic decision is backed by its investors.
