South Korean coffee chain Ediya Coffee has opened its 3000th store.
The new Daejeon outlet is a significant milestone for the local franchise, matched only by competing for cafe and bakery Paris Baguette. Ediya has opened 300 locations each year for the past six, and has been steadily expanding since launching in Seoul in 2001.
The firm recently appointed two vice presidents to manage the rapid expansion: Kim Nam-yeob, previously at Hyundai, and Shin Yoo-ho, who was working for Paris Baguette owner SPC Group.
The coffee brand is named after an Ethiopean empire where the original coffee plant was discovered.