Electronic City invests online
In this article (5)
Indonesian appliance retailer PT Electronic City is to invest US$15 million on strengthening its online shopping site and to develop its back end IT infrastructure.
It will also open another seven stores this financial year and renovate some of its existing outlets.
Electronic City has 70 stores across Indonesia, operating in 22 cities in 15 provinces.
The 14 year old company, which listed two years ago, has reported a stunning 600 per cent year on year increase in sales through its eCommerce site during the month-long Ramadan fasting season.
The overall business is budgeting for 10 per cent revenue growth this year, its stores selling IT and office equipment, mobile devices, home appliances and audiovisual equipment. It holds a share of about 41 per cent of the Indonesian appliances market.
Questions & Answers
Q.What is Electronic City's primary focus for its US$15 million investment?
What is Electronic City's primary focus for its US$15 million investment?
The investment is intended to strengthen Electronic City's online shopping site and to develop its back end IT infrastructure. This forms part of their strategy to enhance digital capabilities.
Q.What is the company's growth target for overall revenue this financial year?
What is the company's growth target for overall revenue this financial year?
Electronic City is budgeting for a 10 per cent revenue growth across its entire business this year. This target encompasses sales from both physical stores and the expanding online platform.
Q.How many new physical stores does Electronic City plan to open this financial year?
How many new physical stores does Electronic City plan to open this financial year?
Electronic City plans to open another seven new stores during this financial year. They also intend to renovate some of their existing outlets, adding to their current 70 stores.
Q.Which product categories does Electronic City sell in its stores?
Which product categories does Electronic City sell in its stores?
Electronic City's stores sell a range of products including IT and office equipment, mobile devices, home appliances, and audiovisual equipment. They hold a significant share of the Indonesian appliances market.
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