Key Agreement Unveiled at Arabian Travel Market in Dubai
In a significant move to boost Vietnam’s profile as a top travel destination, Emirates Airline and Sun Group have signed a Memorandum of Understanding (MoU) during the Arabian Travel Market (ATM) held in Dubai. This alliance aims to enhance marketing efforts and improve tourism offerings across Emirates’ extensive network.
The agreement, inked by Orhan Abbas, Emirates’ Senior Vice President of Commercial Operations for the Far East, and Nguyen Vu Quynh Anh, Deputy CEO of Sun Group, will initiate joint marketing campaigns designed to place Vietnam front and center for international travelers. The collaboration includes organizing familiarization trips for media and travel agents from key markets, alongside incentives for tour operators to elevate awareness of Vietnam’s diverse tourism experiences.
“We’re thrilled to expand our Southeast Asia operations by introducing new weekly flights to Da Nang starting in June, establishing it as our third Vietnamese gateway,” stated Abbas. “This partnership will allow us to showcase Vietnam’s vibrant culture, rich heritage, and stunning landscapes to a wider audience.”
Vietnam’s tourism is poised for a robust boost, with Anh expressing confidence in the collaboration’s potential: “Emirates’ new route to Da Nang will create a significant impact on the city and the broader Vietnamese tourism landscape.”
Adding to this sentiment, Anh remarked that Emirates will serve as an “ambassador” for Vietnam’s tourist attractions, highlighting iconic sites such as Da Nang’s Golden Bridge and Phu Quoc’s renowned resorts. She emphasized how the airline’s global reach and media prowess will raise Vietnam’s profile, promoting unique destinations developed by Sun Group.
In addition to enhancing connectivity, the partnership aims to deliver bespoke experiences for Emirates travelers. Sun Group plans to offer exclusive access to its distinguished leisure attractions, ensuring an enriched journey from sky to ground. “This is just the beginning of a long-term collaboration that aims to add value for travelers and showcase Vietnam as a leading destination in Asia,” Anh added.
Emirates’ flights will provide passengers with both luxury and comfort, with the airline scheduled to introduce four weekly flights to Da Nang utilizing its state-of-the-art Boeing 777-300ER, which features spacious accommodations across both business and economy classes.
Operating 21 weekly flights to Hanoi and Ho Chi Minh City, Emirates is strategically positioned to support Vietnam’s growing tourism sector. The airline’s modern fleet and innovative partnerships highlight its commitment to bolstering not just its own brand, but the overall vibrancy of Vietnam’s tourism economy.
As Vietnam aims to reclaim its position as an attractive destination for international tourists, this partnership with Emirates signifies a pivotal step forward. By combining marketing might and consumer appeal, the collaboration promises to set the stage for transformative growth in the retail and tourism sectors.
Stay tuned for further updates on this groundbreaking alliance and its impact on consumer trends in the travel industry.
