Espoir enhances customer experience by new concept store “MAKE-UP MARKET”

Espoir_Holiday_Set.jpg

Espoir opened new concept store with the theme ‘Market’ in order to provide a new brand experience in Shinsa-dong, Seoul.

Inspired by the European market, the ‘MAKE-UP MARKET’ of Espoir brings a feeling of a colorful  interior to the actual food market.

The make-up market store is the first self-picking concept store.

Espoir has introduced a self-picking process that allows customers to test and buy their own products through a space configuration that considers the customer’s movement.

Additionally, they provide free stamps, ribbons, etc. in the self-packing zone so that customers can freely wrap their own products when they have finished all their purchases.

There is a tasting zone in the market  so that anyone who visits the store can test the best-selling products of Espoir. There is also a flea market zone on the first floor and the basement floor for best-selling items at special price.

In this concept store, pre-sales promotions that were only offered online will be carried out in the off-line store alone so that customers can experience new more quickly than anyone else.

There are also a variety of exclusive set items available only in ‘MAKE-UP MARKET’ store.  Customers will receive a ‘slim fit air puff’ or a special market sticker on a first-come, first-served basis for customers purchasing from a concept store during February 2018.

“We hope that customers will be able to experience various aspects of our products through the new concept store of ‘MAKE-UP MARKET’ following the concept store of Hongdae ‘MAKE-UP PUB concept store’, and we will prepare a various event that will provide fun and new products for customers in the future,” company said.


About Retail News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.


CONTACT US

CALL US ANYTIME

Most read



Retail updates

Stay up to date of the lates updates and retail news from Asia.








X