Fabernovel supports the leading international cosmetic company Shiseido to achieve its digital transformation at a global level by 2020. Shiseido has just received the Valiente’s Transformation Award at SXSW in Austin, Texas, acknowledging its excellence in digital transformation empowered by the SHISEIDO+ Digital Academy program launched in 2016 in collaboration with Fabernovel.
Creation of a worldwide digital platform
With Fabernovel, Shiseido launched the SHISEIDO+ Digital Academy program, creating a new approach of learning, both online and offline, to enable digital education and transformation at a global level.
Shiseido executives and employees have been immersed in the innovation landscape through this fully fledged online learning platform comprised of 24 customized curriculums targeting various job functions, with more than a dozen of collaborative events (live sessions, learning expeditions, summits) in the world’s most advanced ecosystems from the Americas to Asia in order to accelerate digital transformation, stay ahead of the latest trends in their local markets, and adjust their business strategies accordingly.
This digital transformation was a cultural challenge, as the project has to adapt to the way Shiseido communicates to over 30 different nationalities within the company. The customized curriculums have been created to meet the needs of each job function, both in terms of the specific issues they want to address and their level of digital maturity. In addition, the program is delivered in English, Japanese and Chinese (Mandarin) to maximize its effectiveness for each region.
Over 2,000 employees across the globe are benefiting from the SHISEIDO+ Digital Academy and the company is getting closer to the objective of making Shiseido the most digitally fit beauty company by 2020. Thus, the program will continue expanding through its ongoing partnership with Fabernovel.
“It is probably Fabernovel’s most ‘global’ project to date, and it means we can approach the digital transformation of a large organization from all angles, including cultural ones.” explains Dominique Piotet, International Development Director at Fabernovel
Project awarded at SXSW
The Valiente Awards recognize marketers as Angelica Munson, Global President of Shiseido Digital Center of Excellence, who have disrupted the status quo and who embrace the role of the modern marketer. The advisory panel showcase marketing change agents who have shown courage, ingenuity and spirit in delivering remarkable results for their organizations.
“When I joined Shiseido Group in 2016, I considered myself extremely lucky to be part of the company’s Digital Center of Excellence and now even more so to lead that function for the global organization. Shiseido is such an innovative company, not only in terms of its cutting-edge products and progressive marketing strategies, but in its approach to professional development, particularly its commitment to “future-proof” the careers of its employees. The SHISEIDO+Digital Academy, overseen by my colleague Rosina Cascos, Executive Director, Global Programs, Shiseido Digital Center of Excellence, and developed in close collaboration with our agency partners at Fabernovel, is a prime example of that commitment.” Angelica Munson, Global President of Shiseido Digital Center of Excellence