Fashion label Lemonplet opens first flagship store in Japan

Paris-based fashion brand Lemonplet has launched its first flagship location in Japan, as part of its Asia expansion plan.

The store, in Omotesando, Tokyo, has a 92.56sqm retail space and is adorned with warm tones and flora throughout the space. There is also a flower gate at the entrance.

Lemonplet is also sold in Japan at Isetan Mitsukoshi, Hankyu department stores, and Takashimaya.

Customers can purchase the brand’s jackets and vests that use shaggy eco-fur, hooded maxi vests with smooth textures, short jackets and other items at the flagship store. Its products are priced from US$96 to $746 inclusive of tax.

Lemonplet, launched in 2017 by Korean-French designer Choyo Joo, is known for its ‘eco-fur wear’, which includes garments, ready-to-wear lines, and accessory collections made from in-house designed eco-fur textiles.

The fashion brand intends to expand globally. In addition to Japan, the label sells products in Korea’s Galleria, Shinsegae, and Hyundai department stores