Fever-Tree launches two new cocktail mixer flavours
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Premium cocktail mixer brand Fever-Tree has unveiled two new flavours – Classic Margarita Mixer and Sparkling Mojito Mixer.
The company says its latest release is designed to be mixed with premium spirits and both deliver bar-quality cocktails without any artificial flavourings, sweeteners or preservatives.
The Classic Margarita Mixer is crafted with Mexican limes and blended with Italian blood oranges along with a pinch of Scottish sea salt while the Sparkling Mojito Mixer is made from Mexican limes and contains Moroccan spearmint.
Andy Gaunt, MD of Fever-Tree, said this is just the beginning of growth and innovation in the cocktail mixer category for the brand.
“As was the case with carbonated mixers, the non-carbonated category is ripe with opportunity, and bound for tremendous growth.”
The range retails for $19 and is available across Dan Murphy’s stores nationally.
Questions & Answers
Q.What new flavours has Fever-Tree introduced?
What new flavours has Fever-Tree introduced?
Fever-Tree has launched two new cocktail mixer flavours: Classic Margarita Mixer and Sparkling Mojito Mixer. These are designed to be mixed with premium spirits to create bar-quality cocktails at home.
Q.What ingredients are used in the new mixers?
What ingredients are used in the new mixers?
The Classic Margarita Mixer contains Mexican limes, Italian blood oranges, and a pinch of Scottish sea salt. The Sparkling Mojito Mixer is made with Mexican limes and Moroccan spearmint, with neither containing artificial flavourings, sweeteners or preservatives.
Q.Where can consumers buy the new Fever-Tree mixers?
Where can consumers buy the new Fever-Tree mixers?
The new range of mixers is available nationally across Dan Murphy’s stores. The company has set the retail price for the range at $19.
Q.What is Fever-Tree's outlook for the cocktail mixer category?
What is Fever-Tree's outlook for the cocktail mixer category?
Andy Gaunt, MD of Fever-Tree, stated that this launch signifies the start of growth and innovation for the brand in this category. He believes the non-carbonated category is full of opportunity and set for significant growth.