Conglomerate FLC on Wednesday entered the jewelry industry with the new brand FJC, establishing its first store in Hanoi.
Located at Bamboo Airways Tower in Cau Giay District, FJC’s first store sells 24-karat gold, jewelry, diamond and fengshui accessories.
The jewelry business will help FLC complete its ecosystem, which already includes real estate, aviation and tourism, said FLC Deputy Chairwoman Dang Luu Van, who is also the chairwoman of FJC.
More FJC stores will be set up at FLC resorts and urban areas across the country, she added.
The main competitors of FJC will be long-established jewelry brands like Saigon Jewelry Company (SJC), Phu Nhuan Jewelry (PNJ) and DOJI.
FLC targets a revenue of VND27 trillion and profit of VND2.1 trillion this year, double from last year.