Upmarket British food store Fortnum & Mason will launch its first international standalone location in Hong Kong this September.
Driven by a strong international demand, the first Fortnum & Mason Hong Kong store will open along with a restaurant in the K11 Musea development at Victoria Dockside, serving Hong Kong residents and mainland Chinese visitors.
The retailer runs concessions in South Korea with Shinsegae, Mitsukoshi in Japan and Lane Crawford in Hong Kong.
“Building on our 47 years of experience in Japan, South Korea and Hong Kong, our latest expansion in Asia is an important next step for us, as we extend our reach further across the world ” said Kate Hobhouse, chairman of Fortnum & Mason.
“We have seen significant appetite for the Fortnum’s brand and products in the region, with impressive year-on-year sales growth. We are therefore incredibly proud to continue our record of investment and growth by expanding our business into new markets, and reinforcing our support for amazing producers and suppliers and creating new job opportunities.”
The 7000 sqft Fortnum & Mason Hong Kong space will feature an edit of Fortnum’s most popular products, including tea, biscuits and wine, and gifts such as Champagne and teaware. A restaurant space will afford views across Victoria Harbour.
British food is popular in Hong Kong, at one time a British colony. Marks & Spencer has a chain of food stores in the territory, operated by Al-Futtaim Group, and own-brand products from supermarket giants Tesco and Morrisons are readily available in retail stores and online.