French jeweller Fred opens first store in Malaysia

French luxury jeweller Fred has opened its first outlet in Malaysia, selling its latest Pretty Woman necklaces.

The store, located on the ground floor of Seibu The Exchange TRX, features a futuristic design with wide glass windows. The store is gold and white throughout, with blue display shelves in the centre.

The venue offers a wide range of products including the new Pretty Woman Sunlight Message necklace, which features a hidden message that can only be seen by light.

Founded by Fred Samuel in Paris in 1936, the company now has more than 50 stores worldwide and retail outlets in 30 countries. It was also the first jewellery brand acquired by LVMH in 1996.